Helping people find career coaching and a networking platform to find the balance between purpose and paycheck.
Allspring is a 360-degree career planning solution and technical application that helps their members make a successful and fruitful career switch.
As Allspring was in its initial stages of getting off the ground, the company was in need of a clear and concise brand vision to ensure that they could meet the expectations of what they were offering to those who joined.
KCBranding worked with the founding team through brand discovery to nail down Allspring priorities and direction.
Help Allspring develop clear brand directives and brand strategy tools with a customized approach that in turn creates a stronger company presence while enabling future growth and expansion.
KCBranding worked with Allspring's founding team through several branding exercises to nail down priorities for the company over the next year. With a customized approach fit to their needs, we aimed to synthesize the company's brand mission and direction.