Creating a future where people in LA understand mind, body,
and soul interconnection to live more intentionally
Lagroove is here to rejuvenate your body and soul. Their purpose to provide revolutionary group Lagree Fitness classes in a funky and refined studio space that redefines fitness for the West LA community.
As the Lagroove team was gearing up to take their business dreams to the next level, they needed a branding and design team to. support their needs and on a deeper level, help them authentically and accurately share their unique voice and perspective.
KCBranding worked with the founding team through brand discovery to nail down priorities and direction, and map out their first functioning website.
Help Lagroove build their external passions and beliefs and turn them into a distinctly Lagroove brand language. Lagroove isn't like anyone else, and the company needed the brand assets, strategy, and direction to back up that claim.
KCBranding worked with Lagroove's founders through several branding exercises and brand discovery sessions to really understand the Lagroove mission, ond how this new way to look at fitness is going to revolutionize how we understand it today. What does that look like? A custom brand book for their internal team to embody their new vision moving forward and a working digital platform to get Lagroove out and available to the public.